Believe it or not, promotional products are one of the easiest and most affordable ways to increase brand awareness, brand recall and brand recognition for your business.
Surrounded by choice, businesses of all kinds (small, niche, etc.) can gain presence in the marketplace through utilising effective promotional products.
So what then, you say, is an effective promotional product?
Well, an effective promotional product is a product which is useful, practical, fun and gets your brand name into homes (and/or outdoors) and businesses/offices.
Typically, we know of pens, bags, t-shirts and caps. Who doesn’t have more than one of those items? Pens are used in the home and office for doodling while on the phone, writing down important information, jotting down quick data etc.
Bags (especially calico, bamboo, non-woven and canvas tote types) are increasingly being used as recyclable shopping bags. This is due to the fact that Aldi supermarkets don’t even have plastic bags & if you want a bag, you have to buy one for $0.99c. Target charges $0.10c for biodegradable and I think most supermarkets are heading that way.
T-shirts (polos, shirts, Tees) are similar to walking billboards for your brand. Whether it be an event T-shirt someone got for competing/attending (fun-run, concert etc.) or a witty brand slogan T-shirt; people will wear them to the shops, to the gym, on the weekend and so on. Wherever they go, the public will read their T-shirts and will remember witty slogans and events they must go to or a band they must see.
Promotional caps have been around for many years and most people have many caps hanging around the house which they wear when outdoors to bbqs with friends, exercising, gardening, talking to the neighbour, going to the shops, going to the beach and so on and so forth.
What do they all have in common? They help get brand names in the public eye, whether it be you neighbour next door seeing you wearing a Bunnings cap (and later heading down to Bunnings for a new screwdriver) or a work colleague borrowing your Suncorp insurance pen (and later going online to check out whether it would be cheaper to switch to Suncorp) or you going down to Aldi to do the weekly grocery shop with BCF non woven totes (and someone seeing you in the shop and later stopping in at BCF on the way home from the shops).
But alas, that is not where it ends. Promotional products are increasingly becoming more electronic, gadget orientated and even more professional than before. Today you can get premium stainless steel desk accessories & keytags (complete with bottle opener), leather luggage bags, electronic items (such as travel alarm clocks, USB ports), cheese boards, kitchen items, games (like cheese and noughts & crosses) and more with your business logo embossed, engraved or printed on them. Think about how many people could see your logo on a stylish item & how your brand & products would be perceived.
People keep promotional products. People don’t keep SMS marketing messages or emails. While people may act on SMS’s and emails, they won’t keep the messages on their kitchen bench or office desk. The brand won’t stick in their head every time they answer the phone with that doodling pen or every time they put their groceries in a branded non woven bag.
Surrounded by choice, businesses of all kinds (small, niche, etc.) can gain presence in the marketplace through utilising effective promotional products.
So what then, you say, is an effective promotional product?
Well, an effective promotional product is a product which is useful, practical, fun and gets your brand name into homes (and/or outdoors) and businesses/offices.
Typically, we know of pens, bags, t-shirts and caps. Who doesn’t have more than one of those items? Pens are used in the home and office for doodling while on the phone, writing down important information, jotting down quick data etc.
Bags (especially calico, bamboo, non-woven and canvas tote types) are increasingly being used as recyclable shopping bags. This is due to the fact that Aldi supermarkets don’t even have plastic bags & if you want a bag, you have to buy one for $0.99c. Target charges $0.10c for biodegradable and I think most supermarkets are heading that way.
T-shirts (polos, shirts, Tees) are similar to walking billboards for your brand. Whether it be an event T-shirt someone got for competing/attending (fun-run, concert etc.) or a witty brand slogan T-shirt; people will wear them to the shops, to the gym, on the weekend and so on. Wherever they go, the public will read their T-shirts and will remember witty slogans and events they must go to or a band they must see.
Promotional caps have been around for many years and most people have many caps hanging around the house which they wear when outdoors to bbqs with friends, exercising, gardening, talking to the neighbour, going to the shops, going to the beach and so on and so forth.
What do they all have in common? They help get brand names in the public eye, whether it be you neighbour next door seeing you wearing a Bunnings cap (and later heading down to Bunnings for a new screwdriver) or a work colleague borrowing your Suncorp insurance pen (and later going online to check out whether it would be cheaper to switch to Suncorp) or you going down to Aldi to do the weekly grocery shop with BCF non woven totes (and someone seeing you in the shop and later stopping in at BCF on the way home from the shops).
But alas, that is not where it ends. Promotional products are increasingly becoming more electronic, gadget orientated and even more professional than before. Today you can get premium stainless steel desk accessories & keytags (complete with bottle opener), leather luggage bags, electronic items (such as travel alarm clocks, USB ports), cheese boards, kitchen items, games (like cheese and noughts & crosses) and more with your business logo embossed, engraved or printed on them. Think about how many people could see your logo on a stylish item & how your brand & products would be perceived.
People keep promotional products. People don’t keep SMS marketing messages or emails. While people may act on SMS’s and emails, they won’t keep the messages on their kitchen bench or office desk. The brand won’t stick in their head every time they answer the phone with that doodling pen or every time they put their groceries in a branded non woven bag.
No comments:
Post a Comment