Reach & Recall—How Promotional Products Compare

This is a very interesting video about how promotional products generate more brand recall and provoke more brand memory than other leading ways of advertising such as TV, print and even online ads. While the reach may be lower than TV advertising, the recall and retention of brand names and messages on promotional products were by far way higher than TV advertising.

I guess when you think about it, it's alot like the old quality vs quantity saying. Would you rather reach millions of people but only have a hundred people buy your product or service? OR would you rather reach thousands of people and have thousands of people buy your product or service or recommend you to someone? I know which one I would rather.

Don't waste thousands of dollars that you don't have on TV advertising because you think it is the biggest and best form. Think again. Spend Less. Get better returns. Be remembered. Choose promotional products.